בניית קונספט

ראשי / בניית קונספט

פיתוח זהות ייחודית למלון הפך בשנים האחרונות ליותר ויותר חשוב, בעקבות תחרות מותגי המלונות על ליבם של לקוחות חדשים וחוזרים.
קונספט הזהות מתחיל בפילוסופיית העיצוב, ומשתקף דרך המראה והאווירה ששורה במלון, הפונקציונאליות, ומבני מערכות השירות והכספים שלו.

האם אתה מלון בוטיק קטן ואינטימי או מרכז ועידות הומה אדם? האם אתה מאכיל זוגות צעירים או אנשי עסקים מרחבי העולם? אילו מלונות אחרים ממוקמים ב”שכונה” שלך ומה מבדיל אותך מהם? האם אתה מציע שירות יוצא מגדר הרגיל? אווירה מיוחדת? מטבח עילי? מוצרי ספא איכותיים?

בניית קונספט עיצובי זה הרבה יותר מלוגו יפה.
אנו מתחילים תהליך שכולל מחקר מפורט של שווקי היעד שלך, קהל פוטנציאלי ומתחרים אזוריים.
אנו לוקחים בחשבון את מיקום וגודל המבנה שלך, כדי לזהות ולשווק את החוזקים, ההבדלים והיתרונות התחרותיים שלך.

תהליך זה קובע את חוויית ה-lifestyle, שתהפוך את המלון שלך למוקד משיכה – בכל פעם שתיכנס אליו מחדש

השירותים שאנו מציעים כוללים:

פיתוח זהות מותג, לוגו ושם למלון.
עבודה בצמוד לארכיטקט ולמעצב לכל אורך שלבי העיצוב, כדי לנצל בצורה המיטבית את ההקצאות, תוכניות חלל המבנה והקונספט התפעולי.
קביעת דרישות ומתווים פונקציונאליים ותפעוליים.
המלצה על ציוד מקצועי ועל ספקים המתמחים בשיווקו.
מחקר הסתברות כלכלית/מחקר שוק, בכדי לזהות את בסיס ההכנסה הפוטנציאלי, ולאפיין את מבנה התמחור הטוב ביותר לשם רווח מקסימאלי.

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