Publica introduced a new concept in the hotel industry as a 24/7 social work & play club within a sophisticated stylish Hotel. The concept of sharing is essential to Publica and visitors can feel it in various places, Greco restaurant, shared work space, outdoor terrace, art gallery and of course in the Social Club.
I helped them in several stages of the project. like: concept building, leading the branding and design process, creating business and marketing plan and finding the best hotel management company. Las but not least I did the affiliation with Marriott for the Autograph Brand.